How it works

Two sides. One campaign.

The brand posts a campaign, creators take part, and payment follows approved work. Here’s every step, from sign-up to payout.

(02) The full journey

Side by side, step by step.

  1. Brand · step 1

    Set up your brand

    Sign up and set up the brand profile.

    Brand profile
    Creator · step 1

    Build your profile

    Add a photo, cover, bio, niches and links.

    Creator profile
  2. Brand · step 2

    Browse verified creators

    Filter by niche, followers, rating, most viewed or available.

    Fashion · 50K–200K
    Creator · step 2

    Link your pages

    Link Instagram pages. Each one is verified for ownership.

    Ownership verified
  3. Brand · step 3

    Save favourites

    Save creators into named collections.

    Diwali shortlist · 12
    Creator · step 3

    Set your rates

    Set a rate per post, reel, carousel and story.

    Reel ₹8,000
  4. Brand · step 4

    Create a campaign

    Add deliverables (post, reel, carousel or story) and a budget.

    3 reels · ₹60,000
    Creator · step 4

    Discover campaigns

    Find campaigns that fit and show interest.

    Interest sent
  5. Brand · step 5

    Choose & assign

    Choose from interested creators and assign the work.

    Aanya assigned
    Creator · step 5

    Get assigned

    Get assigned to the campaign and see the full brief.

    Assigned · Summer launch
  6. Brand · step 6

    Chat & approve

    Chat with creators, review submitted content and approve it.

    Approved ✓
    Creator · step 6

    Create & submit

    Create the content and submit it in the app.

    Reel v2 submitted
  7. Brand · step 7

    Pay & review

    Pay from the wallet and leave a review.

    ★★★★★ review
    Creator · step 7

    Get paid

    Get paid into the wallet once work is approved, then withdraw to the bank. Build a portfolio of completed campaigns and reviews.

    +₹8,000
(03) Inside a campaign

Who does what, at every stage.

Pick a stage to see what the brand, the creator and PRLinkUp do, and where the money is.

01 Draft Brand tops up the wallet
Brand

Writes the brief: deliverables, budget and deadlines.

Creator

Nothing yet. The campaign isn’t visible.

PRLinkUp

Campaign team can help coordinate the campaign.

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(04) What you can brief

Four formats. One brief.

Every campaign lists its deliverables. Creators publish a rate for each format, so pricing is clear from the start.

  • 01 Post A single image on the feed.
  • 02 Reel Short vertical video.
  • 04 Story Full-screen, vertical and quick.
(05) FAQ

Questions? Answered.

Common questions about how campaigns run on PRLinkUp.

Still curious?

Write to the PRLinkUp team and we’ll help you out.

help@prlinkup.com
  1. Deliverables (posts, reels, carousels and stories), a budget and deadlines.

  2. Creators show interest in your campaign. You choose from the interested creators and assign the work.

  3. Create the content and submit it in the app. The brand reviews and approves it there.

  4. When the brand approves a deliverable (or does not respond within the 2-day review period), the creator’s earnings, after TDS, are credited to their PRLinkUp wallet.

  5. Yes. PRLinkUp has direct chats and campaign group chats between brands, creators and the PRLinkUp team.

  6. The team coordinates campaigns behind the scenes and can join campaign group chats.